Our blog — written by our local team and the travelers we meet along the way.
The lagoon unintentionally formed in 1976 when a nearby geothermal power plant released excess water into a lava field. Over time, the water became rich in minerals like silica, algae, and other natural elements, turning it into the unique, milky-blue geothermal spa now known as the Blue Lagoon.
In January, I had the privilege of attending Þorrablót with friends and family. The promise of a feast that was both cultural and fun didn’t disappoint…
Why looking after each guest, individually, still matters more than any algorithm ever will.
A collaboration sharing a passion for Iceland’s landscapes — recorded against the rumble of glaciers and the silence of fjords.
Formed unintentionally in 1976, the lagoon became Iceland’s most iconic milky-blue spa.
A midwinter feast rooted in Norse paganism — Hákarl, Svið and stories told until dawn.
Why looking after each guest, individually, still matters more than any algorithm.
A practical, season-by-season guide from local guides who hunt the aurora year-round.
How to plan an unhurried week — or two — circling Iceland on Route 1.
Slow stories from Iceland — once a month, never spam.